eCommerceUS

Exotic Wood Zone

Digital Marketing Manager · Mar 2020 to Dec 2022

exoticwoodzone.com

The company

Exotic Wood Zone is a US retailer of exotic and premium wood products. The business sells through Shopify, Amazon, eBay and Etsy.

The situation

The company needed to scale its online presence and revenue across four sales channels. Annual revenue was about $500K when I joined, and the business needed a structured digital marketing operation to grow traffic, repeat purchases and channel content.

What I did

  • Owned digital marketing and eCommerce operations across Shopify, Amazon, eBay and Etsy.
  • Ran integrated SEO, social and Mailchimp email campaigns to drive traffic and repeat purchases.
  • Wrote SEO-optimized product listings, blog content and email copy across channels.
  • Set up workflows for a small remote team covering content production, order coordination and customer communication.
  • Moved from content writer to marketing manager within two months based on performance.

Results

What changed

~$2.5M

Annual revenue reached

5x

Growth over three years

4

Sales channels managed

This engagement ended in 2022, so the analytics are past Google's retention window and I have no screenshots to show. The revenue figures reflect overall business performance during my time there, which I supported through marketing and eCommerce operations alongside the owner and a small team.

Tools used

Shopify, Amazon Seller Central, Etsy, eBay, Mailchimp, Google Analytics